Why we started
Para training should be built around the athlete in front of you.
Built Twice exists because we could not find a training platform that understood how individual para-sport really is. Adaptation, equipment, condition, recovery, confidence, and lived context all change the plan.
We are building modern coaching software, including thoughtful use of AI, to help coaches create more tailored programmes, improve para-athlete performance, and keep wellbeing and mental health part of the conversation rather than an afterthought.
Us
Each founder brings a different kind of expertise.
Built Twice sits where software craft, athlete experience, and performance science meet. These sections give each person space for the details behind their role.
Engineering
Software Engineer
Co-founder, Built Twice
Paddy
Paddy leads the engineering shape of Built Twice: translating complex coaching weeks into clear product decisions, reliable workflows, and a calm interface coaches can trust during busy training blocks.
His work keeps the platform practical: fast to navigate, straightforward to understand, and grounded in the way coaches and athletes actually communicate.
- Product engineering across the Built Twice coaching workspace
- Systems thinking for planning, feedback, and athlete context
- Designing calm software that reduces coaching admin
Athlete experience
Wheelchair Rugby Athlete
Co-founder, Built Twice
Luke Collier
Luke brings the athlete perspective into the centre of Built Twice, shaped by years inside wheelchair rugby and the GB performance pathway. As a classification 2.5 athlete, he understands how training, recovery, equipment, communication, and support all have to work around the individual.
After progressing through GB Talent from 2018 to 2022 and into the GB Elite environment in 2022-2023, Luke helps pressure-test the product against what athletes and coaches need when the details really matter. His GB Elite debut came at the 2022 Canada Cup against Japan, then ranked number one in the world.
- Wheelchair rugby athlete, classification 2.5
- GB Talent pathway, 2018-2022
- GB Elite programme, 2022-2023
- GB Elite debut at Canada Cup 2022
- Debut match against world-ranked number one Japan
- Lived insight into training, support, and performance communication
Performance science
Assistant Professor at Loughborough University
Co-founder, Built Twice
Dr Tom O'Brien
Tom brings the performance science depth behind Built Twice. He has spent more than a decade in Paralympic high performance as a practitioner, researcher, educator, and strength and conditioning coach, with specialist work focused on impairment-specific support for Para and Disability sport.
As founder of TOB Performance and co-founder of Built Twice, Tom helps turn elite, evidence-informed para-sport practice into accessible coaching tools for athletes and coaches beyond funded national programmes.
- PhD in para-sport performance optimisation
- MSc in Exercise Physiology
- 10+ years in Paralympic high performance
- Assistant Professor at Loughborough University
- Leads Para & Disability sport education modules
- International research publications in Para sport
- Keynote speaker at global conferences and events
- Founder of TOB Performance
What we believe
The product has to respect the person.
These are the ideas we keep coming back to when we decide what Built Twice should do next.
Individual first
Para athletes do not fit a template. Plans need to account for impairment, equipment, classification, energy, recovery, goals, and the adaptations that make training possible.
Context before prescription
The best coaching decisions come from knowing what changed between sessions. Built Twice is designed to keep readiness, feedback, notes, and athlete context close to the plan.
Performance with care
Progress matters, but not at the cost of the person. We want modern tools, including AI, to support better performance while keeping wellbeing and mental health visible.